What major tips are there to a new business entrant into the African market?


The objective of SWOT (strengths, weaknesses, opportunities and threats)analysis pushes you to think "outside the box" by categorizing your efforts in such simple opposing terms. The purpose of this information gathering is definitely to help you determine your constraints or limitations that may hinder profit strategy.

Knowledge is indeed power; a significant knowledge of your business’s positives and negatives will afford you a clear position to act. SWOT analysis can help your business:

  • Identify the issues or problems you intend to change
  • Set or reaffirm goals
  • Create an action plan

As the analysis open the possibilities that exist within a weakness or threat. Also, it is possible that an opportunity can become a threat, as opportunities can cause an opportunity to be taken advantage of by competitors hence becoming a threat or competition.

Where does BestAfrica.com get its information?

The short answer is from individual companies that subscribe to our services. At a point, we can attract one, dozens, or even hundreds of public sources in Africa as providers. You will see status indicates exactly where we got the information.

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